Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, 2 June 2022

How Do Digital and Traditional Marketing Work Together?

Choosing which sort of marketing to use might be difficult for dental clinics with restricted marketing expenditures. Traditional marketing channels are more known and acclimated to most procedures, but digital marketing can deliver more bang for your dollars. To reach as many people as possible, a dental office should invest in a combination of traditional and digital marketing. When marketing budgets are low, however, we have a method that will work for the majority of clinics.Television advertisements, billboards, radio adverts, and all print media are examples of traditional marketing (postcards, newspapers, magazines, inserts). A single local TV commercial might cost thousands of dollars to produce and run.Depending on the location and type of billboard, it can cost hundreds or even thousands of dollars every month. Radio advertisements can be less expensive, however this is dependent on the market and other considerations. Print media may be highly costly, with campaigns costing thousands of dollars. 

How Do Digital and Traditional Marketing Work Together?


 Traditional Marketing Channels

Traditional marketing channels have the disadvantage of being imprecise and inflexible in terms of tracking. With some traditional channels, you'll only reach a small audience, and results may take a while to appear after you've run a campaign a few times. It takes time, effort, and usually a good amount of money to alter a format once you've committed to it, which may be extremely annoying if you need to act quickly.

 Advertisement

We advise our clients who are seeking for the most cost-effective and practical ways to market their practices to invest more significantly in digital marketing, particularly at the start. Websites and specific landing pages, social media, email campaigns, blogs, reviews, search ads, and online company listings are all examples of digital marketing. Overall, digital marketing involves a significantly lesser financial input and can even include components that are free. We can quickly track results and provide fairly precise statistics with digital marketing. It's also simple to switch to digital media without having to worry about blowing the budget or wasting resources A practice's website, for example, will normally provide basic information about the practice and its primary services, but pages can be added or removed without affecting the site's overall appearance and feel or the other main sections.

Furthermore, if a practice wishes to showcase a certain service, installing a landing page for search advertisements is significantly faster and less expensive than creating and launching a new print campaign.

 Digital Media

Digital, in general, is incredibly adaptable, making it easier than ever to reach out to potential patients with targeted information.

Market testing becomes easier and less expensive as a result of this flexibility.

Different digital media platforms can work together to reinforce branding and consolidate messaging, which is a huge benefit of digital marketing.

It's simple to echo a dental office's wish to be renowned for a specific operation or develop a reputation based on specific traits across all digital media channels, integrating them together and increasing the likelihood that the practice will reach the correct patients with the desired message.

 Because content can be developed on a weekly basis to emphasize a particular message and also link directly to the practice's website, social media is particularly well suited for this type of messaging.

Not only are the results easier to track, but they also tend to arrive sooner, as certain digital marketing efforts may be developed in days or weeks rather than months.

After a practice has established a solid foundation for digital marketing, traditional marketing can be used to supplement digital marketing efforts.

Particular phone numbers that permit tracking and QR codes that direct patients to special landing pages that highlight a specific operation, for example, are examples of traditional marketing initiatives.

Because digital marketing will be doing the majority of the heavy lifting, a practice can invest less in conventional marketing, or at the very least be more judicious about which traditional marketing channels to use, with digital marketing as the base.

 Every dental office, in an ideal world, would have the time and resources to utilise all traditional and digital marketing channels.

However, approaches have boundaries in the real world, and the best approach for companies to make the most out of their marketing dollars is to focus on digital marketing first and then supplement with traditional marketing once they have a solid digital base.

 The two worlds may undoubtedly collaborate to provide practitioners the best possible chance of attracting the patients they desire.